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Vision

Doosan Bobcat aims to be the global leader in Compact, Heavy and Portable Power.

Doosan Bobcat builds the most reliable construction equipment, attachments and accessories on the market today, helping customers conquer their toughest jobs. Our diverse brand family is united by our common culture, values and goals.

We aim to strengthen our leadership position when it comes to compact equipment and expand our share of the markets for our heavy and portable power products. In order to grow sustainably and achieve our vision, we focus on product and geographical portfolio diversification while offering innovative products and services.

Product
Diversification

Our goal is to offer various products that empower our customers to do their jobs more efficiently and effectively. We continuously seek to expand our product offering, including the products we have today as well as new ones.

Geographic
Diversification

As we continue to strengthen our leadership position in the advanced global markets, we also enhance our competitive edge in new and emerging markets by providing region-specific products and services via our world-class dealer channel.

Innovation

We know innovation is about more than designing the latest product. Innovation is key to all areas of our business – from our products, to our operations, to our systems. We are committed to leading the industry in applying new technologies and processes in order to deliver increased value to our customers.

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Our Strategy

Our Strategy

Doosan's people-oriented philosophy is reflected in its management strategy. Learn about the 2G strategy of Doosan

Careers

Careers

People are the most important asset to Doosan. When our people grow, Doosan will grow. Find out more about our Doosan team and get ready to achieve.

Global Network

Global Network

Find out more information and contact details regarding Doosan Bobcat's locations around the world.

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