Doosan Bobcat aims to be the global leader in the business of compact equipment,
grounds maintenance equipment, industrial vehicle and portable power products
Doosan Bobcat builds the most reliable construction equipment, attachments and accessories on the market today,
helping customers conquer their toughest jobs.
Our diverse brand family is united by our common culture, values and goals.
We aim to strengthen our leadership position when it comes to compact equipment and portable power products,
and expand our business portfolio into grounds maintenance equipment and industrial vehicle.
In order to grow sustainably and achieve our vision,
we focus on product and geographical portfolio diversification while offering innovative products and services.
Global Leader in Compact Equipment
We empower our customers to accomplish more!
- Diversifying Core Products and Developing Region-specific Products.
- Extending Product Portfolios and Penetrating Adjacent Markets and Businesses.
- Expanding the Value Chain and Grasping Future Opportunities in Advance.
- Enhancing the Foundation for Growth of Our Core Products in the Markets.
- Extending the Market Based on the Needs of Local Stakeholders.
- Increasing Customer Access via Various Sales Channels.
- Autonomy : Increasing Productivity and Safety.
- Connectivity : Managing Customer Satisfaction and the Product Life Cycle.
- Electrification : Contributing to Reducing Carbon Emissions.