Doosan Bobcat

Doosan Bobcat announced on Jan. 17 that it was awarded the highest prize, “Best of the Best” at the Pin Up Design Awards 2017. The company is the first construction equipment maker to receive this prestigious award.

The Pin Up Design Awards, celebrating its 21st year, is an annual design competition hosted by the Korea Association of Industrial Designers and sponsored by the Korean Ministry of Trade, Industry and Energy. It is recognized as one of the country’s three major design awards along with the Korea Design Award and the Good Design Award.

The Doosan Bobcat E85 mini excavator, which was honored with the top prize this year, was well-received for its design that accurately reflects the product concept: a tough, agile and versatile compact machine. The E85 model was unveiled at last year’s ConExpo, North America’s largest construction trade show, and since has enjoyed a good response in the market thanks to not only its great design, but also the improved stability, power, performance, visibility and telematics system it offers.

“This valuable achievement came from close global collaboration between Doosan Bobcat’s NA engineering team and Doosan Infracore’s design team,” a Doosan Bobcat official said. “We will continue such efforts to develop products that are both excellent in design and quality.”