Doosan Bobcat

This year’s North American Bobcat Dealer Meeting will be held Feb. 25-28 in Orlando, Fla. The event, which takes place every three years, is boasting the theme “REIMAGINE,” which will be incorporated throughout the event’s key messaging. The three-day event has an expected attendance of 648 dealers and key objectives to inspire, pivot and advance the dealer channel. More than 180 Doosan Bobcat employees are also involved in the big event.

“The meeting is a great way to connect with our dealers and share our business strategy as well as advance the commercial strategy," said Brianne Hill, Dealer Communication Manager. “We look forward to generating enthusiasm about the future of the Bobcat brand and the compact equipment industry.”

REIMAGINE Bobcat

Throughout the course of the meeting, dealers will hear from external speakers who are experts in their field. The keynote speaker topics include enhancing the customer experience, using data analytics, better business management and how to prepare for a future that is rapidly approaching.
Doosan Bobcat North America executives will also take time to lay out the company’s business strategy and introduce a wide variety of innovative new products and services that will be launched over the next two to three years.

Bobcat Expo

When they aren’t listening to industry experts or Bobcat executives, dealers will have a chance to learn the specifics of how they can reimagine their businesses by hearing directly from Bobcat employees at the Bobcat Expo. Bobcat staff will be available to discuss the topics that are most important to dealers, like dealer marketing, facility branding and merchandise, product design and development, financial services, Dealer Performance Review and more. Dealers will also attend four Bob-Talks, which are 18-minute TED Talk-style presentations covering sales, attachments, rental and parts and service.
“We set out to create a very different dealer meeting experience than what we’ve done in the past,” said Laura Ness Owens, Vice President of Marketing. “We recognized that we had a unique opportunity to bring our dealers together at a time when the compact equipment industry – and the world in general – is rapidly changing. Our goal is to use this meeting as a chance to join together with our dealers and boldly reimagine the future of the compact equipment industry.”