Doosan Bobcat

Doosan Bobcat Asia & LA recently held the second Bobcat Dealer Conference in Seoul from May 8-10, 2019. The event was attended by more than fifty people including representatives of the company’s dealers in eleven Southeast countries including Indonesia and Thailand, as well as executives and managers from Doosan Bobcat.

During the three-day program, Doosan Bobcat Asia and the LA Team strengthened the company’s partnerships with its channel partners by sharing the key performance achievements in 2018 and this year’s strategic direction with the aim of boosting MEX sales.

Southeast Asia’s mini excavator market has grown rapidly over the past ten years to more than 5,000 units at present. As such, Doosan Bobcat plans to sell more than 1,000 mini excavators per year in Southeast Asia within five years by enhancing the competitiveness of its sales channels and launching new products customized for the region.

During the conference, Doosan Bobcat shared its mid-to-long term strategies for expanding its presence in the Southeast Asian market with the dealers and discussed ways of improving its parts and service support and enhancing their sales competitiveness in the market. This was followed by a session in which a successful financing case achieved through Doosan Bobcat’s financing program was introduced, and dealers with outstanding sales records presented their successful sales stories. Additionally, the representatives of IPW from Indonesia, Leadway from Thailand, and Gelec from Hong Kong shared their stories about boosting MEX sales. At the end of the session, the dealers had an opportunity to discuss ways of applying the success cases to their respective areas.

The official dinner began with the screening of a video produced by Bobcat. The Bobcat video emphasizes that the drive to boost MEX sales in Southeast Asia is one of the company’s major strategic tasks and that Bobcat is offering various forms of support to its overseas dealers.

During the dinner, awards were presented to dealers from Indonesia (IPW), Taiwan (TMEC) and Hong Kong (Gelec) in recognition of their excellent performance in 2018 in terms of key performance indicators (KPIs). Most notably, the Hong Kong dealer (Gelec) won the “Dealer of the Year” award for posting the biggest increase in market shares among all the companies’ dealers in Asia, Latin America and Oceania, by achieving impressive increases of 3 percent and 9 percent over the previous year in the SSL and MEX markets, respectively, with current market shares standing at 92 percent and 67 percent.

Leslie Mak, the Hong Kong dealer, said that he would do his best to win the award again in 2019. At the end of the official dinner, the overseas dealers pledged to do their utmost to increase the sales of MRX. They reported that the conference was a valuable opportunity to discuss and communicate with other regional dealers. Taeick Kim, SEA/Japan Part Leader, said that it was very meaningful in the sense that the conference helped to establish common goals and confirmed the exceptional passion of the dealers in the region.

The Dealer of the Year Award. From left to right, HW Park, Executive Vice President Doosan Bobcat Asia & Latin America; Leslie Mak, Division Manager Gelec Hong Kong; Benito Wong, Assistant Sales Manager Gelec Hong Kong; Soyeun Park, General Deputy Manager Doosan Bobcat SEA/Japan Part; Taeick Kim, Part Leader Doosan Bobcat SEA/Japan Part