Doosan Bobcat

Doosan Bobcat Launches Earthforce by Bobcat in China

Doosan Bobcat celebrated the official product launch of Earthforce, a newly branded series of skid-steer loaders designed to penetrate the Chinese and emerging markets. Doosan Bobcat now has 10 manufacturing facilities in 5 countries: U.S., France, the Czech Republic, India, and China
Earthforce is a sub-brand of Doosan Bobcat, developed to meet the needs of customers in China and emerging markets. The basic design and major components of the Earthforce products strictly conform to the standards of the Bobcat brand to ensure performance and durability. At the same time, components that do not influence the key performance of the products are manufactured or supplied locally in order to lower the production costs.
There are two Earthforce skid-steer loader models—S16 and S18—and they are manufactured at the Suzhou Plant in China. Skid-steer loaders are usually used for small-scale construction projects or for moving things around on farms and ranches, and Doosan Bobcat plans to increase its market share in the farming and construction equipment industry in China, Russia and other emerging markets.
In 2016, Doosan Bobcat recorded $186 million in sales in Asia and Latin America. The share of sales in emerging markets was 5 to 6 percent of its total sales. According to Off-highway Research, a management consultancy specializing in the research and analysis of international construction, the Chinese skid-steer loader market is expected to grow by more than 12 percent annually by 2021.
“At the beginning of mass production, we will focus on raising awareness of compact construction equipment in the Chinese market through product briefings and training," said an official of Doosan Bobcat. "Then we will launch Earthforce in other major emerging countries to gradually increase new demand."
Doosan Bobcat has also recently introduced a series of new products, the R-Series excavators and M2-Setries loaders, to North America and Europe in Q1 and Q2 2017 to further strengthen its leading position in developed markets.

2017-06-20

Doosan participates in ConExpo 2017, North America's largest construction equipment exhibition

Doosan Infracore announced on March 5 that, together with Doosan Bobcat, it is to participate in ConExpo 2017, North America's largest construction equipment exhibition, to be held at the Las Vegas Convention Center, USA from March 7-11, and display over 80 types of products including the full lineup of the companies' construction equipment and engines.
The triennial ConExpo is considered one of the world's largest construction machinery exhibitions along with Bauma in Germany and Intermat in France. This year, more than 140,000 visitors are expected to visit the expo’s exhibition hall (300,000㎡), a size of forty football fields.
Doosan aims to increase its brand and product awareness by using "Strong, Tough and Powerful' as the theme of its three brands - "Doosan," "Bobcat," and "Portable Power" – at the exhibition.
Doosan will introduce nine excavator models in the 14-50 ton class and five wheel loaders and articulated dump trucks (ADT) at a large booth covering approximately 3800㎡. Among the products to be exhibited at the booth are twenty-one models of Bobcat loaders including skid-steer loaders and compact track loaders, and eleven models of mini excavators, a variety of utility equipment, telehandlers and attachments.
Bobcat will unveil its new M2-Series loaders and R-Series compact excavators at this year's ConExpo. The new R-Series offer more lift-over-side capacity, a dashboard with Bluetooth and Wi-Fi, and a redesigned cab offering higher visibility and comfort.
DoosanCONNECT, a telematics solution using the latest information and communications technology (ICT), will also be introduced at the show. The new solution provides services such as GPS, remote vehicle diagnosis and accident detection.
Doosan Infracore is also to showcase nine engines including four G2 engine models, the company’s environmentally-friendly, high-efficiency compact products, and two large engines at a separate Engines booth (144㎡), which is more than four times larger than its booth at the previous ConExpo 2014, to target its North American client base.
On March 8th, Joel Honeyman, Doosan Bobcat’s Vice President of Innovation, is scheduled to deliver a presentation on the future of construction machinery worksites equipped with telematics and unmanned technology.
"This is a great opportunity to strengthen the image of the Doosan and Bobcat brands in North American market," said an official of Doosan. "We are excited to use our advanced customer management system to collect and process information instantly at the exhibition site which will help us seek out potential customers and build relationships based on this information."

2017-03-16

Doosan Donates Doosan Bobcat® Equipment to Mount Baekdu Army Unit

Doosan announced on Dec. 21 that it donated a Doosan Bobcat® compact track loader (CTL), along with five attachments to carry out snow removal and other outdoor tasks, to the Korean Army’s Mount Baekdu unit (ROK Army 21st Division) in Yang-gu, Gangwon Province.
During the ceremony held at the Mount Baekdu unit base, Doosan Group Chairman Jeongwon Park said: “We hope that our equipment could help lessen the soldiers’ burden of snow removal after heavy snowfalls in wintertime.”
As a top-selling product of Doosan Bobcat, the world’s leading compact construction equipment maker, the CTL can, with the use of different attachments, perform many functions, including snow removal, loading and unloading.
During the “Tea of Love” event held at the Mount Baekdu unit base on Dec. 8, some of the soldiers mentioned the difficulty they face every winter due to frequent heavy snowfalls in the presence of Chairman Park. Later, the company decided to donate the Bobcat® CTL to support the soldiers.
“Considering the nature of the work that must be done at the army base, we thought Doosan Bobcat’s compact track loader, which can carry out a wide range of tasks in various conditions, is the best fit,” said a Doosan official.

2016-12-21

Doosan Bobcat Announces New Offering to be Listed on November 18

On October 13, Doosan Bobcat made a public filing with a revised plan for its initial public offering (IPO). Under this revised plan, the projected listing is November 18.
This plan reflects the market and the results of previous demand forecasting, with an adjusted number of shares of 30,028,180 and estimated price range between 29,000 and 33,000 KRW.

2016-10-13

Doosan Bobcat Files Securities Registration Statement as Part of IPO; Trading to Begin on Oct. 21

On Sept. 8, Doosan Bobcat Inc. filed a securities registration statement with the Financial Services Commission (FSC) as the company looks to go public. The company’s shares are expected to begin trading on Oct. 21.
The company will offer 48,981,125 shares at 41,000 won to 50,000 won apiece ($37-$45.) It will gauge demand for the share sale from Oct. 6 to Oct. 7, and take orders from Oct. 12 to Oct. 13. Korea Investment & Securities Co. and JPMorgan Chase & Co. are leading the initial public offering (IPO). Hanwha Investment & Securities Co., Shinyoung Securities Co., Credit Suisse Group AG and HSBC Holdings Plc. are also helping to arrange the share sale.
Doosan Bobcat is a compact construction equipment maker that has its global headquarters in South Korea and 31 overseas units in 20 countries. Introducing the world’s first skid-steer loader, Doosan Bobcat is a pioneer in the compact construction equipment market and enjoys a solid leadership position in the North American market.
Last year, Doosan Bobcat posted its best performance since the company was acquired by Doosan Infracore —generating 4.4 trillion won in sales and 385.6 billion won in operating profit. In the first half of 2016, Doosan Bobcat generated sales of 2.15 trillion won and 234.8 billion won in operating profit. Its operating margin increased from 9.54 percent in 2015 to 10.92 percent in the first half of this year.
“We have built a solid business foundation on the back of firm housing market growth in North America, our core market, and the expansion of high-end product sales,” said a Doosan Bobcat official. “Going forward, our priorities are on reinforcing competitiveness in emerging markets by supplying locally-customized products and building a sales service network.”

2016-09-09